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VIRGINIA CANNABIS ROLLOUT: Proposed Legislative Changes for the Virginia Cannabis Retail Market

Virginia Cannabis Rollout

Date: December 2, 2025

Related Legislation: HB 2485 and SB 970 (2025 General Assembly)


The Joint Commission to Oversee the Transition of the Commonwealth into a Retail Cannabis Market has proposed 53 legislative changes to support the establishment of a competitive, equitable, and sustainable cannabis retail market in Virginia. These amendments are designed to strengthen oversight, promote social equity, and ensure compliance with regulatory standards.


Market Oversight & Compliance

1. Annual Market Health Report

Statute: § 4.1-604

The Cannabis Control Authority (CCA) shall issue an annual report on the condition and health of the cannabis retail market, to be sent to the Joint Commission overseeing the transition.

2. Consumer Education Requirements

Statute: § 4.1-604

The CCA must develop comprehensive consumer education materials highlighting:

  • How purchasing from licensees supports farmers, small businesses, and community reinvestment

  • Responsible cannabis consumption practices

  • Health risks and dangers associated with marijuana use

3. Public Ownership Registry

Statute: § 4.1-604

The CCA shall maintain a publicly accessible online registry containing ownership and financial disclosure information for all licensees.

4. Annual Compliance Audits

Statute: § 4.1-604

The CCA must conduct at least one annual audit of ownership and financial relationships across all licenses, with anonymized summaries included in the market health report.



Ownership & Financial Oversight

5. Ownership Investigation & Approval

Statute: § 4.1-604

The CCA shall investigate ownership and control interests of all licensees and retain authority to:

  • Approve or deny ownership, financing, management, and brand-licensing agreements

  • Issue divestiture orders to ensure compliance with ownership limits

6. Regulatory Standards for Ownership Agreements

Statute: § 4.1-606

The CCA must promulgate regulations establishing:

  • An approval process for Board review of ownership agreements

  • Objective criteria defining "undue influence," including considerations such as:

    • Price-setting authority

    • Shelf-space control

    • Financing dependency

    • Shared personnel

7. Market Concentration Limits

Statute: § 4.1-606

The CCA shall establish market-concentration thresholds, including:

  • Regional market-share benchmarks

  • Statewide market-share limits

  • Herfindahl-Hirschman Index (HHI) benchmarks

The CCA may deny or condition license issuance or transfers that would create undue market concentration.



Administrative & Regulatory Framework

8. CCA Administrative Status

Statutes: § 2.2-2818, 2.2-2905, 2.2-3114, 2.2-3711, 2.2-3802, 2.2-4024

Amendments clarify the CCA's administrative status:

  • Defines CCA employees as state employees for insurance purposes

  • Excludes CCA from Virginia Personnel Act requirements

  • Allows disclosure statements of personal interests

  • Permits closed-session discussions regarding applicant investigations

  • Establishes exceptions for government data collection practices

  • Provides exemptions for Administrative Procedure Act hearings

9. Product Definitions & Labeling Standards

Statutes: § 4.1-600, 4.1-1405, 4.1-1600, 4.1-1602, 4.1-1603

The CCA shall add definitions for:

  • Edible marijuana products

  • Inhalable marijuana products

  • Topical marijuana products

Labeling requirements are updated to specify THC/CBD content appropriate to product type.



License Types & Capacity

10. Updated License Limits

Statute: § 4.1-606

  • Retail establishments: Maximum 350 licenses

  • Tier V cultivation facilities: Maximum 10 licenses

  • Other license types: Limits to be established by Board regulation (processing, Tier I-IV cultivation)

11. Terminology Change: "Impact Licensee"

Statutes: § 4.1-606 and cross-references

"Micro business" terminology is changed to "impact licensee" throughout the statutes.



Impact Licensee Eligibility & Criteria

12. Expanded Impact Licensee Eligibility

Statute: § 4.1-606

Eligibility criteria for impact licensees are expanded to include:

  • Individuals with prior felony convictions for marijuana distribution (18.2-248.1)

  • Prior marijuana-related convictions/adjudications outside Virginia

  • Residents of jurisdictions disproportionately policed for marijuana crimes (2015-2025 census tract analysis)

  • Persons receiving USDA distressed farmer assistance in the past five years

13. Impact Licensee Qualification Threshold

Statute: § 4.1-606

Applicants must meet at least four of seven criteria to qualify as impact licensees. Priority scoring based on number of criteria met is removed.

14. Ownership Percentage Targets

Statute: § 4.1-606

The CCA must establish measurable ownership percentage targets for each part of the supply chain:

  • Cultivation

  • Processing

  • Retail



New License Types & Operations

15. Marijuana Nursery Cultivation License

Statute: § 4.1-800

A new license type authorizing cultivation of immature plants, clones, and seeds:

  • Location: Indoors or outdoors

  • Maximum canopy: 2,000 square feet

  • Sales: To other licensees only (no retail sales)

16. Microbusiness License

Statute: New § 4.1-802.1

A new comprehensive license for small operators to:

  • Cultivate, process, and sell their own cannabis and products

  • Distribution: Age-verified delivery and limited on-site retail sales

  • Canopy limits: 3,500 sq. ft. (indoor) / 10,000 sq. ft. (outdoor)

  • Restrictions:

    • One license per person/entity

    • One licensed premises per licensee

    • Sales limited to products cultivated/processed on-site

    • Must comply with seed-to-sale tracking, testing, labeling, and packaging requirements

17. Marijuana Delivery Operator License

Statute: New § 4.1-803.1 and § 4.1-606

Operators may deliver marijuana from retail stores or microbusinesses to consumers, subject to CCA-established requirements for:

  • Age verification

  • Delivery radius limitations

  • Recordkeeping standards

18. Shared Processing Hubs

Statute: New section around § 4.1-801

Establishes shared processing facilities allowing microbusinesses and small processors to legally process cannabis products without individual processing facility ownership.



Transportation & Logistics

19. Cannabis Transportation

Statutes: § 4.1-800, 4.1-801, 4.1-802, 4.1-1203

Licensees are authorized to:

  • Transport their own cannabis to other licensees, OR

  • Use licensed transporter services



Ownership Concentration Controls

20. Interest Definition

Statute: § 4.1-805

For multiple license limitations, "interest" includes any direct or indirect equity interest in an entity, regardless of percentage, including interests of 0.01% or less.

21. Tier IV Cultivation Limit

Statute: § 4.1-805

No person may hold interest in more than one Tier IV marijuana cultivation facility license.

22. License Transfer Requirements

Statutes: § 4.1-606, 4.1-702, 4.1-900

All license assignments, sales, or transfers—and any changes to ownership or control—require prior written Board approval. Unauthorized transfers are void and grounds for immediate suspension or revocation.

The CCA must establish regulations requiring:

  • Ownership tracing through intermediary entities to beneficial owners

  • Change of control triggers: 20%+ equity/voting acquisition, management appointment/removal rights, or cumulative 20%+ transfers within 24 months

23. Financial Arrangement Prohibitions

Statute: § 4.1-606

The CCA shall prohibit licensees from making loans, gifts, service arrangements, marketing payments, or brand-licensing agreements with other licensees that unreasonably influence:

  • Retail pricing

  • Brand placement

  • Shelf allocation



Operational Compliance

24. Operational Timeline

Statute: § 4.1-902

The CCA shall suspend or revoke any license if the licensee is not operational within 24 months of license issuance.

25. Pharmaceutical Processor Requirements

Statute: § 4.1-802

Retail marijuana stores operated by pharmaceutical processors must offer a specified amount or percentage of products from microbusinesses and impact licensees (to be established by Board regulation).



Retail Location & Distance Requirements

26. Retail Store Spacing

Statute: § 4.1-808

The required minimum distance between retail marijuana stores is increased from 1,000 feet to one mile.

27. Sensitive Location Proximity

Statute: § 4.1-808

Retail marijuana stores cannot be located within 1,000 feet of:

  • Places of religious worship

  • Hospitals

  • Schools

  • Playgrounds

  • Child day programs

  • Substance use disorder treatment facilities

  • Government facilities

28. Retail Products

Statute: § 4.1-802

Retail marijuana stores are authorized to sell marijuana paraphernalia.



Application & Licensing Process

29. Public Training & Education

Statute: § 4.1-604

The CCA shall conduct open public training and provide educational resources on the application process for licenses.

30. Lottery Transparency

Statute: § 4.1-604

The CCA shall:

  • Commission independent audits of license lottery processes

  • Publish lottery procedures and results on a public dashboard



Conviction History Provisions

31. Marijuana Distribution Conviction Clarification

Statute: § 4.1-808

Prior felony convictions for marijuana distribution (18.2-248.1) are not grounds for denying a license.

32. General Marijuana Offense Provision

Statute: § 4.1-1000

Applicants are not disqualified due to prior marijuana-related offenses (subject to provisions of § 4.1-808).



Taxation & Revenue

33. Local Tax Rate

Statute: § 4.1-1003

Local marijuana tax increases from 2.5% to up to 3.5%.

34. Paraphernalia Tax Exemption

Statute: § 4.1-1003

Marijuana paraphernalia is exempt from taxation.

35. Cannabis Equity Fund Allocation

Statute: § 2.2-2499.8

50% of Cannabis Equity Reinvestment Fund revenue is allocated to the Virginia Cannabis Equity Business Loan Fund (§ 4.1-1501).

36. Initial Appropriations

Budget

$3 million allocated upfront to support the first round of licenses.



Local Control

37. Local Referendum Option Removal

Statute: § 4.1-629

The provision allowing localities to hold referenda to prohibit marijuana sales is removed, eliminating local opt-out authority.



Legislative Purpose & Intent

38. Statement of Purpose

Statute: § 4.1-601

The retail market framework is established to:

  • Create a regulatory approach rooted in restorative justice, economic equity, and public health

  • Generate revenue for community reinvestment

  • Create hundreds of new small and local businesses

  • Strengthen Virginia's agriculture sector

  • End the racially disparate impacts of marijuana prohibition

  • Protect health and safety of all citizens

  • Build a competitive, sustainable, and decentralized market prioritizing durable independent businesses over short-term tax maximization



Labor Requirements

39. Labor Peace Agreements

Statute: New § 4.1-1000.1

All marijuana establishment license applicants must enter into a labor peace agreement with a bona fide labor organization.



Advertising Standards

40. Outdoor Advertising Consistency

Statute: § 4.1-606

Outdoor advertising regulations for retail marijuana stores shall be at least as stringent as those for pharmaceutical processors or cannabis dispensing facilities.

41. On-Premises Signage Requirements

Statute: § 4.1-1402

Signs on marijuana establishment property shall:

  • NOT display imagery of marijuana or marijuana use

  • NOT draw undue attention to the facility

  • May display information to help consumers locate the establishment (per medical cannabis facility standards)



Implementation Timeline & Special Provisions

42. Temporary DTC Microbusiness Program

Enactment clause provisions

The CCA shall issue up to 100 temporary Direct-to-Consumer (DTC) microbusiness licenses to qualified applicants by September 1, 2026:

Eligibility:

  • Hemp growers/processors registered with Virginia Department of Agriculture and Consumer Services (in good standing as of July 1, 2026), OR

  • Qualified impact licensee applicants, OR

  • USDA-qualified farmers

Timeline:

  • Applications accepted: July 1, 2026

  • Licenses issued by: September 1, 2026

  • Cultivation/processing may begin immediately

  • Retail sales begin: November 1, 2026

  • Program sunsets when 100+ retail stores are operational or 24 months elapse (whichever first occurs)

  • Licensees may convert to standard microbusiness licenses upon program expiration

Canopy Limits: 3,500 sq. ft. (indoor) / 10,000 sq. ft. (outdoor)


43. Pharmaceutical Processor Streamlined Application

Enactment clause provisions

Pharmaceutical processors with existing CCA permits may use a streamlined application process:

  • Conversion fee: $10 million (one-time, may be paid in installments)

  • Licenses available: Up to 9

  • Timeline: Process completed by November 1, 2026


44. Industrial Hemp Processor/Grower Conversion

Enactment clause provisions

Up to 5 industrial hemp processors/growers previously registered with VDACS may obtain cultivation licenses:

  • Conversion fee: $500,000 (may be paid in installments)

  • Timeline: Process completed by November 1, 2026

  • Priority: Treated equally to Tier IV and Tier V cultivation applicants


45. Application Priority Schedule

Enactment clause provisions

Beginning July 1, 2026, application processing priority:

  1. Temporary DTC microbusiness licenses (up to 100 by September 1, 2026)

  2. Streamlined applications for pharmaceutical processors and hemp growers/processors

  3. Applications for impact licenses, microbusinesses, and Tier I/II cultivation facilities


46. Initial Issuance Requirements

Enactment clause provisions

By November 1, 2026, the CCA shall:

  • Process and issue streamlined applications for pharmaceutical processors

  • Process and issue streamlined applications for hemp growers/processors (max 5)

  • Issue at least equivalent amounts of new licenses to impact licensees, microbusiness licensees, and Tier I/II cultivation facility licensees


47. Retail Sales Launch

Enactment clause provisions

Retail sales may begin November 1, 2026 once licensees meet all operational conditions.


48. Future Studies

Enactment clause provisions

The Joint Commission shall study:

  • Establishment and implementation of on-site consumption licenses

  • Microbusiness cannabis event permits (e.g., farmers markets)

  • Advantages, disadvantages, and feasibility of Virginia Alcoholic Beverage Control Authority involvement in cannabis enforcement



Reference Information

Original Legislation: HB 2485 and SB 970 (Virginia 2025 General Assembly)

Note: These proposed changes are intended to amend the statutory language contained in HB 2485 and SB 970. The text of those bills serves as the foundational framework.



Document prepared: December 5, 2025

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